What do you want to change? Write the commitment that participants will agree to.
Start from a template
Accord Details
Keep it specific. "Northside Schools Social Media Pact" is better than "Social Media Pledge".
What makes a strong title
Include your community name and the exact action. Specific titles convert better — people recognize themselves in them. "Moorestown Parents — Social Media Age Restriction" outperforms "Social Media Pledge" every time.
The Commitment
This is the exact text participants agree to
Start with "I commit to..." or "I will..." — be specific about what, when, and under what conditions.
The conditional clause is everything
The most important part of a commitment is the "provided that..." clause. This is what makes it an Accord, not just a petition. Always end with the condition: how many people, from which community, before what deadline.
Weak commitment
"I commit to using less social media."
Strong commitment
"I commit to restricting my child's Instagram, TikTok, and Snapchat until age 14 — provided at least 80% of parents in Northside Elementary School make the same commitment before June 1st."
Background & Context
Optional — but increases commit rate significantly
Frame the coordination problem
The most persuasive "why" explains why individual action doesn't work — and why collective action does. Answer: (1) What's the problem? (2) Why can't one person solve it alone? (3) What specifically changes when enough people act together?
Effective framing
"Every parent wants to protect their child from early social media — but acting alone makes your child the outlier. This Accord solves that: we all commit together, or none of us are bound."